Now, I know what you’re thinking. How the heck does a 52-year-old, over the hill, milkshake machine salesman, build a fast food empire with 1600 restaurants, in 50 states, five foreign countries, with an annual revenue of in the neighborhood of 700 million dollars? One word, persistence.
Business is war. It’s dog eat dog, rat eat rat. If my competitor were drowning, I’d walk over and I’d put a hose right in his mouth.
McDonald’s can be the new American church. Feeding bodies and feeding souls and it ain’t just open on Sundays, boys. It’s open seven days a week.