This is a business where the buyer gets nothing for his money but a memory. What he bought still belongs to the man who sold it. That’s the real magic of the movies, and don’t let anybody tell you different.
Real families root for each other in the good times, take care of each other in tough ones.
If you just give people what they need to know in an emotional way, you can expect they’ll do the right thing.
I’m not interested in educating our customers. You want to send a message? Call Western Union.