The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.
Source:Politics and the English Language (December 11, 1945); The Collected Essays, Journalism and Letters of George Orwell (1968), Volume IV, Page 137
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