We are here to connect. Life is about people. Advertising is about illuminating how our products and services will improve people’s lives. Now, how do we do that? Love. Time. Death. Now these three abstractions connect every single human being on Earth. Everything that we covet, everything that we fear not having, everything that we ultimately end up buying is because at the end of the day we long for love, we wish we had more time, and we fear death.
I’m in all of it. I’m the darkness and the light, I’m the sunshine and the storm. Yes, you’re right. I was there in her laugh, but I’m also here now in your pain. I’m the reason for everything. I am the only “why.” Don’t try and live without me, Howard. Please don’t.[to Howard as Love]