We are here to connect. Life is about people. Advertising is about illuminating how our products and services will improve people’s lives. Now, how do we do that? Love. Time. Death. Now these three abstractions connect every single human being on Earth. Everything that we covet, everything that we fear not having, everything that we ultimately end up buying is because at the end of the day we long for love, we wish we had more time, and we fear death.
You will fly to him, and you will battle him to the death. Black and blue. Fight night! The greatest gladiator match in the history of the world. God versus man. Day versus night. Son of Krypton versus Bat of Gotham!
Our lives were never ours. There was no real life because we didn’t have any choice. Our lives belong to Snow and our deaths do, too. But if you kill him, Katniss, if you end all of this, all those deaths, they mean something.