We are here to connect. Life is about people. Advertising is about illuminating how our products and services will improve people’s lives. Now, how do we do that? Love. Time. Death. Now these three abstractions connect every single human being on Earth. Everything that we covet, everything that we fear not having, everything that we ultimately end up buying is because at the end of the day we long for love, we wish we had more time, and we fear death.
People think in terms of good and evil, but really, time is the true enemy of us all. Time kills everything.
All things age. All things die. In the end, our sun burns out. Our universe grows cold and perishes. But the Dark Dimension, it’s the place beyond time.
They say when you meet the love of your life, time stops. And that’s true. What they don’t tell you, is that once time starts again, it moves extra fast to catch up.