We are here to connect. Life is about people. Advertising is about illuminating how our products and services will improve people’s lives. Now, how do we do that? Love. Time. Death. Now these three abstractions connect every single human being on Earth. Everything that we covet, everything that we fear not having, everything that we ultimately end up buying is because at the end of the day we long for love, we wish we had more time, and we fear death.
Rudeness is merely the expression of fear. People fear they won’t get what they want. The most dreadful and unattractive person only needs to be loved, and they will open up like a flower.
Horror has a face, and you must make a friend of horror. Horror and moral terror are your friends. If they are not, then they are enemies to be feared. They are truly enemies.
Quietly yearning for what you don’t have, while dreading losing what you do. For 99.9% of your race, that is the definition of reality. Desire and fear, baby.
My children, this is the day for which you were born. You will face an army of men who have never lost a war. Men who have forgotten what it means to be afraid. We will bring fear once again to Show White’s army.