Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing, it’s okay. You are okay.
You don’t know how to drink. Your whole generation, you drink for the wrong reasons. My generation, we drink because it’s good, because it feels better than unbuttoning your collar, because we deserve it. We drink because it’s what men do.
You can’t tell people what they want. It has to be what you want.
What is happiness? It’s a moment before you need more happiness.
The only thing keeping you from being happy is the belief that you are alone.
The greatest thing you have working for you is not the photo you take or the picture you paint. It’s the imagination of the consumer. They have no budget. They have no time limit. And if you can get into that space, your ad can run all day.
Success is related to standing out, not fitting in.
People tell you who they are, but we ignore it, because we want them to be who we want them to be.
Watch now on:
Our worst fears lie in anticipation.
I’m living like there’s no tomorrow, because there isn’t one.
You’re so square, you’ve got corners.
You’re good. Get better. Stop asking for things.
