What is human? An ability to reason? To imagine? To love or grieve? If so, we are more human than any human ever will be.
Who wants transparency when you can have magic? Who wants prose when you can have poetry? Pull away the veil and what are you left with? An ordinary young woman of modest ability and little imagination. But wrap her up like this, anoint her with oil, and hey, presto, what do you have? A goddess.
The greatest thing you have working for you is not the photo you take or the picture you paint. It’s the imagination of the consumer. They have no budget. They have no time limit. And if you can get into that space, your ad can run all day.
Whatever you imagine people might have done, just don’t lose faith in their humanity, because when you do, that’s when you make the monster.
Getting high used to be like how you imagine heaven. Pure light. The perfection of it all. Even in me. Then I got lost. Kept trying to climb higher. Get closer to that light. Like an endless ladder where all you do is get further and further away.
We can make anything we fancy in this arena of infinite promise, and this is what we come up with? Weapons? War? Surely we have more imagination than that.